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In the near future, mobile devices will outnumber the number of people living on this planet and thirty five percent of mobile users are expected to connect with the internet via their mobile devices.
As there is a tremendous increase in customers visiting sites via smartphones, the trend is catching up fast, almost competing with other net-connected devices. This should make business websites concentrate more on this trend as customers shopping through PCs are much likelier to shop using mobile devices.

Now, Google has made an important statement that spells good news for mobile users, and for websites that are mobile-ready. Google is working on search experience enhancement for smartphone users by making necessary changes to its search algorithm for mobile phones.
Mobile users have excellent reason to rejoice as Google search results will now filter out sites that are not compatible with mobile devices.
But for companies having websites that are not mobile friendly it’s time to take notice, as these changes will lead to  a significant drop in Google search ranking, and also consistently affect site traffic from Google search.

Remember, websites that are not optimized for mobile frustrate users when they try to navigate websites on their smartphone and this is costing them customers.
Moreover, if your customers find it hard to access your content on mobile, they will go to your competitor’s site. Businesses that lag in their decision to go mobile friendly are the ones that will lose a good amount of business to competitors, who have already figured out the advantages of going mobile well in advance.

Half of all mobile web users presently use their mobile to get online and much of this holds true for B2B and B2C searchers as well.
The sooner you take to optimizing your website for mobile phones or tablets, the better you will fare than your competition in terms of expanding your reach, and in doing so you save on business resources and increase your revenues.